9 Reasons Why Small Businesses Need a Website

Slides showing website example with statement saying "let us build you a website"

It Is The Business Card Of The Future, Now!
Business Cards use to be the way of business, and in some industries it still is. But many years ago before the internet, if someone asked how the business card would develop, this far exceeds any answer they would’ve given. A website is everything a business card is and more, and if you still give someone a business card, the first thing they do when they do is go to your website listed on your business card.

It Shows You Actually Exists!
A small business needs a website to drive business in today’s digital world. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings. If not for anything else, a website will show your audience that you really do exist.

It Sells For You!
A small business needs a salesman and a brochure that accurately represents who they are and why people should buy their products or use their services. At its core, a website replaces a brochure by providing information consumers need to make a decision. When potential customers are searching for a product or service, you want your website available for them to click on. A website represents your brand in the digital space and without it, it would be difficult to have a strong brand presence, online or otherwise.

High Expense Of a Physical Location, or Maybe Not!
We’re in a digital world now where people shop for products and services without ever visiting a physical location. With a website, you might reach people in areas you never would have reached with just a physical location. And if you have a business that needs a physical location, a website expands your area.

It Allows You To Compete And Gives Your Business Credibility!
Having a website increases your business credibility. In our digital age, not having a website for your business will cause potential customers to move on to the next business. Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.

It Is a Reflection of the Service You Will Provide or Product You Sell!
Your website content can display your product or service to effectively communicate to prospective clients. Moreover, today’s consumers utilize websites not only to identify businesses with which to conduct a transaction but also to gauge the trustworthiness or ‘fitness’ of that small business. An inadequate or ‘out of date’ website is unattractive to prospective customers and may convey laziness or inattention to detail to today’s consumer, or lack of a website can convey the impression of a business that isn’t good enough for the consumer to hire, either way it may cause a prospective client to move on to the next business.

Your Own Domain Name Increases Credibility!
Having a website gives your small business legitimacy. When someone is searching for your product or service online, you want to appear in those search results. Additionally, having your own domain name (company.com) gives your email address additional legitimacy — if you are sending an email from a personal email, potential customers may not take you as seriously.

People Need to Find You on Google!
In today’s digital world, people turn to Google to find practically anything and everything. From answers to questions to products and services near them. And almost 93% of users searching the internet, use Google to do it. Without a website, potential customers will be unable to find you.

It’s Free Advertising!
Having a professional website will mean that people who are looking for you can find you and get the information they need. But if you optimize your website well, it can also mean you’ll show up in search results for people who didn’t even know they were looking for you. 

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